Institutional data for NME music magazine

Key facts:
Price- £2.20
Frequency- weekly
Launch date- 1952
Male/female- 73%/27%
Average age- 25
ABC1- 73%
Target market- men aged 17-30

Above is some research I have gathered about NME music magazine. The list of key facts includes the price of the magazine, frequency, launch date, gender and target market. The magazine costs £2.20 and is produced weekly. The price of the magazine is very suitable as the target market age range shows that the audience will have some sort of paid work. The price cannot be too expensive though as the majority are still being educated and will be receiving little or no income from their college, university. We can see that the magazine is successful as it is still up and running since 1952. The target market for NME is Males and we can see that the magazine has attracted their target audience well as 73% of males read the magazine. Although the target market is Males, females also take an interest, which is a positive outcome for the magazine as it has a larger audience. The average age for NME reader as we can see is 25. The majority of NME readers belong to social group ABC1 and from this we can see that the magazine is at the top end of all music magazines.

-34% are working full time, 18% are working part time and 26% are full time students
-62% read at least 3 out of 4 issues
-Almost half (49%) have been reading NME for at least 3 years
-84% think the magazine gives them what they want spending an average of 46 minutes reading each issue