When deciding my target audience i wanted to narrow it down alot so it was clear who my media product was aimed at. My magazine is aimed at the following audience:
Demographics - Female/Male aged 14-20
Class: Working Class
Job title - Student or have part/full time work
Economic Status - Living at home or have a flat with Friends or on their own
Psychological group - Main streamers & Aspirers
When producing my magazine have researched and looked at my target audiences interests and hobbies. I gathered together some images to represent my target audience and put together a mood board. This included things like fast food, guitars, radio station they would listen to for example Kerrang! radio or Radio 1. Also the type of music they listen to and popular artist they like. I made sure to include all these things in my magazine so that i had a large audience and a successful magazine.
As this is a music magazine at least 86% will play an instrument and 100% will be involved in music one way or another. I also looked at what my target audience would be doing on a night out/in. Research shows that a high number are part of a music group/band or popular 'hangout' places such as the cinema or McDonald's. Also my target audience attend regular music festivals such as download. Once i had narrowed down my target audience it made it easier to produce the magazine and use as many things as i could to attract my target audience.
Common bands and brands that are popular with my target audience include:
Dead good, Topshop, Rock collection or any high street shop that isn't too expensive as my target audience will still be in education and earning little or no wage.
Paramore, You Me at Six and All Time Low - popular bands that have had lots of success in the past year, a new album out or gone on tour.
My audience would be seen in highsteet brand clothes and maybe 1 to 2 designer items as my target audience is working class 14-20 year olds that will still be in education or earning a small amount of money.
After looking at my target audiences interests i have decided what to advertise in my magazine.
Food: Advertise restraunts such as McDonald or KFC as healthy eating rules are normally broken my target audience
Music: Advertise concerts and festivals. To attract attention i could put in a competition to win concerts or festival tickets. I could also promote tracks to buy off itunes of popular bands as we know that music is a big part of their life.
Fashion: Many bands have their own clothing brands such as 'Down but not out' or 'Drop dead'. I could also advertise tour t shirts and band merchandise.
Film: Film posters advertising films such as '127 hours' as my audience spend most of their weekends a the cinema.
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