
The target audience for ‘smash hits’ is aged 8-13 and is very different from the audience of Kerrang magazine. ‘Smash hits’ is aimed at a younger audience. We can see this by the type of language used because it is simple and is easier for young teenagers to read.
The colours used are bright colours that young teenagers like. The same colour scheme has been use throughout; pink, blue, yellow, green, black and white. None of the colours dominate each other and they are colours that would appeal to both sexes.
The focal point of the magazine is the main image and both characters are looking straight at you to make you feel involved. Also the caption below the picture is suggesting that the two people in the picture are competing against each other and their stance is very powerful to show that they are eager to win. Also they have their arms up in punching position, to look like they are smashing something. This links in with magazine name ’smash hits’.
The layout is clear and simple to read and also the language is very simple to that an 8 year old would be able to understand it. To makes sure that the audience reads the most important text on the magazine, it has been printed in capital letters and it is black text on a white background so its stands out.
There are also other images besides the main one on the front cover and information about what inside the magazine. Usually the people in the main picture feature inside the magazine in the main article.
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